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Misunderstood Mushrooms 

A mushroom is a mushroom is a mushroom, right? Unfortunately, not always...
 
Let us explain... 

What many don't know, is the fungal organisms that create "mushrooms" are actually made of 3 distinct parts, each with different functions and uses.
 
Mushrooms, commonly misunderstood as simple organisms, are complex and play vital roles in both our ecosystem and as nutritional supplements.

Let's dive into their structure, the significance of each part, and their versatile uses. 

Know Your Fungi Anatomy

 The Fruiting Body: Everyone is familiar with the mushroom's fruiting body – the edible part that comes in various shapes and sizes. It houses the spores, which are crucial for mushroom reproduction.

The Mycelium:
The mycelium acts like a plant's root system, consisting of a network of hyphae. It extends into the growing medium (wood, soil, grains) to absorb nutrients and water, facilitating the mushroom's growth.  

The right conditions prompt mycelium to produce mushrooms, though some mycelium existing for millennia without fruiting.

Nutritional Value & Uses

Mushrooms are an excellent source of nutrients, including proteins, fiber, vitamins, minerals, and special compounds that give them functional healing power, like beta-glucans known for boosting immunity. The fruiting body of the mushroom, containing these nutrients in abundance, is ideal for creating supplements. 

Mycelium: Beyond the Mushroom 

Mycelium: Beyond the Mushroom

Mycelium is not only crucial for the mushroom's life cycle but also offers several environmental benefits and innovative uses –– Just not for supplements. 

If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.

Find out why.

Mycoremediation: A Tool for Decontamination 

Mycelium is effectively used in mycoremediation to decompose pollutants and absorb oils, helping to clean contaminated water and soil to protect the environment

Sustainable Material Production 

Mycelium can be transformed into various eco-friendly materials, such as biodegradable leather and fabrics. These materials reduce the environmental impact compared to conventional materials by consuming less energy and producing fewer emissions. 

Mycelium as a Packaging Alternative 

Innovative companies are using mycelium-based foams as a sustainable alternative to traditional packaging materials, offering benefits like biodegradability and flame resistance. 

Plant-Based Meat Alternatives

With a growing interest in sustainable diets, mycelium serves as a nutritious, eco-friendly meat substitute. It replicates the texture of animal meat while requiring substantially fewer resources for production.

If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.

Find out why.

Choosing the Right Mushroom Products 

For supplements, the mushroom fruiting body remains the preferred source over mycelium due to its higher concentration of active compounds, especially beta-glucans.

The Misleading Nature of Some Supplements

 Mycelium is cheap and easy to grow on a substrate like oats or rice, which is why it is utilized by most commercial mushroom producers and supplement manufacturers, but cannot be separated from the grain in the final product.

In fact, most mycelium-based supplements test to be 40-70% STARCH, and contain little to no actual mushrooms.

The mushroom (fruiting body) is optimal for supplements due to its high concentration of those powerful compounds, containing up to 10 times more beta-glucans than mycelium grown on grain.

By understanding the different parts of mushrooms and their uses, we can appreciate their full potential in ecological restoration, material innovation, nutrition, and health supplementation. 

Misunderstood Mushrooms 

A mushroom is a mushroom is a mushroom, right? Unfortunately, not always...
 
Let us explain... 

What many don't know, is the fungal organisms that create "mushrooms" are actually made of 3 distinct parts, each with different functions and uses.
 
Mushrooms, commonly misunderstood as simple organisms, are complex and play vital roles in both our ecosystem and as nutritional supplements.

Let's dive into their structure, the significance of each part, and their versatile uses. 

Know Your Fungi Anatomy

 The Fruiting Body: Everyone is familiar with the mushroom's fruiting body – the edible part that comes in various shapes and sizes. It houses the spores, which are crucial for mushroom reproduction.

The Mycelium:
The mycelium acts like a plant's root system, consisting of a network of hyphae. It extends into the growing medium (wood, soil, grains) to absorb nutrients and water, facilitating the mushroom's growth.  

The right conditions prompt mycelium to produce mushrooms, though some mycelium existing for millennia without fruiting.

Nutritional Value & Uses

Mushrooms are an excellent source of nutrients, including proteins, fiber, vitamins, minerals, and special compounds that give them functional healing power, like beta-glucans known for boosting immunity. The fruiting body of the mushroom, containing these nutrients in abundance, is ideal for creating supplements. 

Mycelium: Beyond the Mushroom 

Mycelium: Beyond the Mushroom

Mycelium is not only crucial for the mushroom's life cycle but also offers several environmental benefits and innovative uses –– Just not for supplements. 

If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.

Find out why.

Mycoremediation: A Tool for Decontamination 

Mycelium is effectively used in mycoremediation to decompose pollutants and absorb oils, helping to clean contaminated water and soil to protect the environment

Sustainable Material Production 

Mycelium can be transformed into various eco-friendly materials, such as biodegradable leather and fabrics. These materials reduce the environmental impact compared to conventional materials by consuming less energy and producing fewer emissions. 

Mycelium as a Packaging Alternative 

Innovative companies are using mycelium-based foams as a sustainable alternative to traditional packaging materials, offering benefits like biodegradability and flame resistance. 

Plant-Based Meat Alternatives

With a growing interest in sustainable diets, mycelium serves as a nutritious, eco-friendly meat substitute. It replicates the texture of animal meat while requiring substantially fewer resources for production.

If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.

Find out why.

Choosing the Right Mushroom Products 

For supplements, the mushroom fruiting body remains the preferred source over mycelium due to its higher concentration of active compounds, especially beta-glucans.

The Misleading Nature of Some Supplements

 Mycelium is cheap and easy to grow on a substrate like oats or rice, which is why it is utilized by most commercial mushroom producers and supplement manufacturers, but cannot be separated from the grain in the final product.

In fact, most mycelium-based supplements test to be 40-70% STARCH, and contain little to no actual mushrooms.

The mushroom (fruiting body) is optimal for supplements due to its high concentration of those powerful compounds, containing up to 10 times more beta-glucans than mycelium grown on grain.

By understanding the different parts of mushrooms and their uses, we can appreciate their full potential in ecological restoration, material innovation, nutrition, and health supplementation. 

Introducing a Brew as Unique as YOU

To fully unlock these superpowers, individuals with ADHD must learn to navigate a world that isn't always accommodating. And while traditional medication can be supportive for many with ADHD, for most, it isn’t the “end all be all.” Here's where adopting a well-rounded lifestyle — regular physical activity, robust mental health practices, and encompassing a nutritious diet — plays a pivotal role.  

Bacopa

Cat's Claw

Huperzia Serrata

Oat Straw

Huperzine A

Celebrated by athletes and performers alike, chief among them is Joe Rogan. As a popular Podcaster, UFC commentator, and standup comic, Joe nos better than most the vital need to keep his brain in tip top shape.

Misunderstood Mushrooms 

A mushroom is a mushroom is a mushroom, right? Unfortunately, not always...
 
Let us explain... 

What many don't know, is the fungal organisms that create "mushrooms" are actually made of 3 distinct parts, each with different functions and uses.
 
Mushrooms, commonly misunderstood as simple organisms, are complex and play vital roles in both our ecosystem and as nutritional supplements.

Let's dive into their structure, the significance of each part, and their versatile uses. 

Know Your Fungi Anatomy

 The Fruiting Body: Everyone is familiar with the mushroom's fruiting body – the edible part that comes in various shapes and sizes. It houses the spores, which are crucial for mushroom reproduction.

The Mycelium:
The mycelium acts like a plant's root system, consisting of a network of hyphae. It extends into the growing medium (wood, soil, grains) to absorb nutrients and water, facilitating the mushroom's growth.  

The right conditions prompt mycelium to produce mushrooms, though some mycelium existing for millennia without fruiting.

Nutritional Value & Uses

Mushrooms are an excellent source of nutrients, including proteins, fiber, vitamins, minerals, and special compounds that give them functional healing power, like beta-glucans known for boosting immunity. The fruiting body of the mushroom, containing these nutrients in abundance, is ideal for creating supplements. 

Mycelium: Beyond the Mushroom 

Mycelium: Beyond the Mushroom

Mycelium is not only crucial for the mushroom's life cycle but also offers several environmental benefits and innovative uses –– Just not for supplements. 

If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.

Find out why.

Mycoremediation: A Tool for Decontamination 

Mycelium is effectively used in mycoremediation to decompose pollutants and absorb oils, helping to clean contaminated water and soil to protect the environment

Sustainable Material Production 

Mycelium can be transformed into various eco-friendly materials, such as biodegradable leather and fabrics. These materials reduce the environmental impact compared to conventional materials by consuming less energy and producing fewer emissions. 

Mycelium as a Packaging Alternative 

Innovative companies are using mycelium-based foams as a sustainable alternative to traditional packaging materials, offering benefits like biodegradability and flame resistance. 

Plant-Based Meat Alternatives

With a growing interest in sustainable diets, mycelium serves as a nutritious, eco-friendly meat substitute. It replicates the texture of animal meat while requiring substantially fewer resources for production.

If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.

Find out why.

Choosing the Right Mushroom Products 

For supplements, the mushroom fruiting body remains the preferred source over mycelium due to its higher concentration of active compounds, especially beta-glucans.

The Misleading Nature of Some Supplements

 Mycelium is cheap and easy to grow on a substrate like oats or rice, which is why it is utilized by most commercial mushroom producers and supplement manufacturers, but cannot be separated from the grain in the final product.

In fact, most mycelium-based supplements test to be 40-70% STARCH, and contain little to no actual mushrooms.

The mushroom (fruiting body) is optimal for supplements due to its high concentration of those powerful compounds, containing up to 10 times more beta-glucans than mycelium grown on grain.

By understanding the different parts of mushrooms and their uses, we can appreciate their full potential in ecological restoration, material innovation, nutrition, and health supplementation. 

Introducing a Brew as Unique as YOU

To fully unlock these superpowers, individuals with ADHD must learn to navigate a world that isn't always accommodating. And while traditional medication can be supportive for many with ADHD, for most, it isn’t the “end all be all.” Here's where adopting a well-rounded lifestyle — regular physical activity, robust mental health practices, and encompassing a nutritious diet — plays a pivotal role.  

Bacopa

Cat's Claw

Huperzia Serrata

Oat Straw

Huperzine A

Celebrated by athletes and performers alike, chief among them is Joe Rogan. As a popular Podcaster, UFC commentator, and standup comic, Joe nos better than most the vital need to keep his brain in tip top shape.

In the tranquil embrace of twilight, a young man finds solace in the comforting hum of the city that lies beyond his window. Seated on a wooden chair, he pours his whirlwind of thoughts and emotions onto the pages of a weathered journal, an oasis of self-reflection amidst the chaos. Earlier that day, a piercing remark from a friend had rekindled the flames of doubt and uncertainty that often haunted his mind.

"Your ADHD isn't a shield, you still need to fulfill your responsibilities. Try harder."

A sting of judgment, a burden he'd carried countless times before, always fueling the lingering self-doubt that threatened to engulf him.

He pondered, 'Why should I conform to the world's expectations instead of carving my own path with the vibrant chaos that resides within me?' The question echoed endlessly, a reverberating sound that found no answer, leaving him in a state of silent contemplation.

As darkness settled, he whispered a newfound truth to himself, "My uniqueness is my strength." A soft murmur, yet it held a profound truth, a revelation waiting to be embraced by the world.

Yet, as he savored the sentiment, a lingering question inked itself in the corners of his consciousness: How does one navigate societal misconceptions while staying true to one's unique identity?   

A Dance Between Chaos and Creativity


If you've ever felt the sting of being labeled as "lazy" or "undisciplined" because of your ADHD, this is your sanctuary, a place where your vibrant, imaginative mind is celebrated, not criticized.


Imagine your mind as a dance of chaos and creativity, a place where ideas whirl and spin in a beautiful, unending ballet. We are not less but more - more spontaneous, more creative, and teeming with potential if we learn to work with our unique minds, not against them.

If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.

Find out why.

Different Doesn’t Mean Damaged


That's not to say ADHD isn’t incredibly challenging - there's no denying that individuals with ADHD encounter a series of hurdles in a world that often seems to be organized against them.

But by recognizing these deficits and differences, we can work to uncover the flip side of the ADHD coin, unearthing a treasure trove of “superpowers,” which, if nurtured and practiced, can lead to incredible success and fulfillment:

Creative “Out-of-the-Box” Thinking

People with ADHD often spot connections and patterns that others might overlook. While all this “noise” can feel overwhelming, this unique lens creates an unparalleled reservoir of creativity. By harnessing this power, individuals with ADHD can develop new solutions, narratives, and ideas that are truly groundbreaking. Whether in a corporate boardroom or a basement art studio, the innovative flair of an individual with ADHD can be a game-changer.

Persistence and Resilience

Living with ADHD in a non-ADHD world often fosters resilience. Regularly facing and overcoming challenges, they develop a skin tough enough to weather many storms. This resilience can be a formidable ally, helping them to bounce back from setbacks with renewed vigor and determination, and handle chaotic, stressful situations with more ease and grace.

Ability to Hyperfocus

Contrary to the common misconception that individuals with ADHD cannot focus, many have the ability to hyperfocus on tasks that genuinely interest them. This level of deep concentration can allow for remarkable productivity and precision, turning them into powerhouses in their chosen fields.

Charisma and Heightened Emotional Intelligence 

You'll often find that individuals with ADHD possess an emotional depth that is beyond what you typically find in non-ADHDers. Their heightened emotional processing allows them to connect with others on a profound level. Through mastering the art of channeling their emotions constructively, they can forge connections that are both deep and meaningful, turning them into empathic leaders and compassionate friends. 

There are many more. The symptoms - and superpowers - of ADHD are unique to each individual, but by getting to know yourself and learning to navigate these complex waters, it is possible to break free from the stigma and flourish.   

If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.

Find out why.

Strategies for Unveiling Your Superpowers

To fully unlock these superpowers, individuals with ADHD must learn to navigate a world that isn't always accommodating. And while traditional medication can be supportive for many with ADHD, for most, it isn’t the “end all be all.” Here's where adopting a well-rounded lifestyle — regular physical activity, robust mental health practices, and encompassing a nutritious diet — plays a pivotal role.  

Always Read The Label!

When buying any food or supplement with mushrooms with the intention of improving health and wellbeing, here's waht to look out for to make sure you're getting your money's worth:

✓ 100% Fruiting Body Mushrooms on the label

✓ Extraction Methods: extraction breaks down the hard chitin in the mushroom to draw out all of these healing compounds and make them bioavailable, so they can actually be absorbed by your system.

Transparent and tested beta-glucan contents on the label

AVOID mycelium grown on grain, mycelial biomass, "full spectrum mushrooms" - it's filler!

Only the good stuff...

You're getting only the good stuff with every scoop of Everyday Dose.
Our mushrooms are always:

 🍄 100% organic, fruiting body only

⚡️ Free from fillers like mycelium biomass or starch

💧 Double-extracted with water and alcohol

🧪 Lab Tested to ensure potent beta-glucan content

🧑‍🔬 Third party tested to be free of any mycotoxins, heavy metals, pesticides, and toxins. 

Only the good stuff...

You're getting only the good stuff with every scoop of Everyday Dose.
Our mushrooms are always:

 🍄 100% organic, fruiting body only

⚡️ Free from fillers like mycelium biomass or starch

💧 Double-extracted with water and alcohol

🧪 Lab Tested to ensure potent beta-glucan content

🧑‍🔬 Third party tested to be free of any mycotoxins, heavy metals, pesticides, and toxins. 

When buying any food or supplement with mushrooms with the intention of improving health and wellbeing, here's waht to look out for to make sure you're getting your money's worth:

✓ 100% Fruiting Body Mushrooms on the label

✓ Extraction Methods: extraction breaks down the hard chitin in the mushroom to draw out all of these healing compounds and make them bioavailable, so they can actually be absorbed by your system.

Transparent and tested beta-glucan contents on the label

AVOID mycelium grown on grain, mycelial biomass, "full spectrum mushrooms" - it's filler!

Always Read The Label!

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30 Servings of Mushroom Coffee + FREE Starter Kit  

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FREE Rechargeable Frother  

FREE Gunmetal Dose Spoon

FREE Ritual book  

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FREE monthly gifts  

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